Augmented Balance Bonus

Sector

Augmented Balance

Challenge

The organization’s website needs to be redesigned to better connect with its audiences, including building a more intuitive information architecture and developing a coherent visual language.

My Role

UX Lead

Project Time

12 weeks

Overview

Design

Prototype

User Testing

Evaluation

Reflection

Design

  • User Pain Point
  • Research
  • User Flow
  • Mind Mapping
  • Wireframes
  • User Interface
  • Annotations

User Problem

Jason N. Smith

Environmental Scientist

Lack of consistency in design elements, can create confusion and detract from the app’s overall usability.

Sheldon L. Orr

Social Worker

SmallĀ labeling on buttons can make it difficult for users to understand what each action does.

Jed S. Newlon

Social Worker

Laggy response times, slow loading of data, or unresponsive interfaces can negatively impact the user experience and lead to frustration.

William B. Heaton

Machine Operator

Some screens has confusing layout or lack intuitive navigation, making it difficult for users to find what they need quickly.

Mary R. Mitchell

Ecommerce Expert

Limited accessibility features, Poor contrast, lack of screen reader support,

Angela F. Stine

Photographer

Lack of personalization in the app’s interface and services can lead to a generic user experience that doesn’t cater to individual preferences or needs.

Research

The product catalog needs connectivity between Augmented bank balane and U.S. Bank.
  • Text visibility is too small on the old screens
  • Leading to poor readability due to inadequate typography and placement.
  • The outdated UI is also a significant concern.
Existing Screens
Existing Screens

Ideation/ Mind Mapping

Competitors

U.S. Bank competitors include PNC, Wells Fargo, Bank of America, M&T Bank and BB&T Corporation.

Existing Problem

The goal is to resolve these text alignment issues and restore full keypad functionality to enhance readability and interaction across all devices and platforms.

Reusability

We reuse shortcut options, card views, spacing and fonts.

Objective

The objectives of the system are to lower transaction costs, reduce risk, and provide liquidity.

Research

We have included two or more sections in recent transactions, shortcuts and pay activity.

User Flow

Low Fidelity

High Fidelity

Small Business Entry point

OLB Entry

OLB Entry

OLB Un-Rolled / Enrolled Dashboard

Annotations

Retail dashboard enrollment

Annotation Keys

  • Table of content
  • Button
  • Hyper link

OLB/Mobile Annotations

  • Interest rates detail in rows
  • User tap on this button to confirm this activity.
  • User tap on this button it ll goes to the term page.

Annotation Keys

  • Table of content
  • Button
  • Hyper link

OLB/Mobile Annotations

  • Interest rates detail in rows
  • User tap on this button to confirm this activity.
  • User tap on this button it ll goes to the term page.

Prototyping

Realistic Experiences Fast

Check the Prototype, it make easy to share high-fidelity, no-code, interactive experience.Ā 

User Testing

To understand the views of other users about this part, Iā€™ve collected data from the users.

User Testing

To understand the views of other users about this part, Iā€™ve collected data from the users.

Frank J.Ā 

It is very good option to edit quick task.

Mark. M

Only one offer is presented per account

James.SĀ 

Review & pay option is good for users to check their transfer before the task done.

Cameron. SĀ 

Front-end channels will need to display the offer

Jeff HardyĀ 

Offer is only available when CD is in its grace period

Mark WillsonĀ 

New MMA accounts should be divided into ā€œpricing groupsā€ for testing purposes

Steve RobinsonĀ 

Only one offer is presented per account

Deff WaughĀ 

Monetize payments and can Zafin identify customer payments and determine amount of cash payment

Evaluation

Existing Screens

Inefficiency:Ā The old UI might require more steps or clicks to complete tasks compared to a streamlined new design.

Outdated design: The UI might look dated and lack the visual appeal of a modern design.

New UI Screens

Modern design:Ā A fresh look can improve user engagement and create a more positive brand image.

Improved efficiency: A redesigned UI might streamline workflows, allowing users to complete tasks with fewer steps and in less time.

Reflection

Valuable Insight

We learn from this project, valuable insights and lessons that can be applied to future projects in various ways:
  • Emphasized the importance of user-centered design principles.
  • To prioritize security measures, such as encryption, authentication, and secure data transmission.
  • This project underscored the significance of simplicity and clarity in UI design, emphasizing the importance of clear labeling, straightforward navigation paths, and minimalistic design elements.
  • We prioritize ongoing monitoring and optimization to address user needs and preferences effectively.
  • Effective collaboration and communication among designers, developers, stakeholders, and users are critical for project success. This project likely underscored the importance of clear communication channels, regular updates, and collaborative decision-making processes.

Wanna collaborate?

Letā€™s chat.

Name

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Hey, thanks for checking out my work.

Iā€™ve been fascinated with the way people interact with technology since forever. Iā€™m particularly keen on digital products designed to make life easier for human beings.

What are you working on?

If you want to know more about my design process, or if you want to talk about a cool idea, donā€™t hesitate to hit me up.